2010s — The Digital Mirror When the decade opened, the Grapevine was 66 years old. It had survived mimeograph, offset, desktop publishing, and the first website. Now it faced iPhones in every pocket, Facebook at 500 million users, and a new meaning for share. The question was not whether AA would go digital — it already had — but how a fellowship built on anonymity at the level of press, radio and films would carry the message through Instagram tags and podcasts without losing its soul.
Young & Sober
January 2010 announced the shift: Young & Sober. Inside, 22-year-olds described sobriety in dorm rooms, texting sponsors, finding ICYPAA. Before 1990 most stories began at 35 with a lost job and DUI. By 2012 a third mentioned sobriety under 25, naming anxiety and binge drinking as normal. Art changed to digital photos of young members in silhouette, coffee cups and skateboards. The message is visceral: the disease got younger, and so did recovery.
The Selfie and Tradition Eleven
2012 was the pivot: official AA Grapevine and La Vina app on iOS and Android, searchable back to 1944, with audio stories. Suddenly you could enlarge a 1945 letter on your phone. With that came debates that fill 2012-2014: February 2013 Social Media — Where's the Line? and May 2014 Sober in the Age of the Selfie. Members asked whether posting a chip on Facebook broke anonymity, whether being tagged at a convention was an outside issue. Grapevine printed both sides, with GSC guidance: anonymity is not fear of being seen, it is a principle placing principles before personalities. Covers show crowds from behind, empty chairs, hands and coffee, never names.
New Faces
2010-2019 foregrounds women, people of color, LGBTQ, single mothers, transgender alcoholics, veterans with PTSD, atheists, and features on medication and sobriety — antidepressants, naltrexone — shaped by the 2010 pamphlet. June 2011 Depression, Anxiety and Sobriety. September 2016 I Am a Transgender Woman and AA Saved My Life. By 2018 half of issues carried emotional sobriety columns. If the 1940s was about staying alive in wartime, the 2010s is about staying sober when sobriety is no longer your only problem.
80th Atlanta 2015
July 2015: 80th International Convention, Atlanta, 58,000 members from 96 countries. July issue became collectible — Mercedes-Benz Stadium chairs forming the AA symbol, keepsake mini program. Palette: deep reds, peach, gold foil 80 Years, Happy, Joyous and Free. Print dipped below 90,000, digital sales topped 40,000. Paper was not dying; it became a souvenir of a larger fellowship.
Audio, App, Podcast
2016-2018 is infrastructure. Meeting Guide got Conference approval in 2016. Grapevine added QR codes linking to it. In 2017 staff launched Quote of the Day email, YouTube channel with voice actors reading classics, and the official Grapevine Podcast, first episode November 2017. It revived reading. Letters in 2018 note listening to 1968 Japan story while walking. By 2019 covers showed microphone icons and Spotify codes.
La Vina 20 Years
Founded 1996, La Vina celebrated 20 years in 2016 and parity in 2019 with six issues and the cover Veinte Anos — Nuestra Voz. Parallel covers mirror English themes — Jovenes y Sobrios, Anonimato en Redes Sociales — showing Spanish AA growth. December 2019 closing issue features Family Tree / Arbol de Familia with group names from Texas, California, New York on leaves. AA became multilingual, multiethnic, multisober, with online resources in 42 languages by 2019.
Browse these 120 issues from 2010 to 2019 as minutes of a fellowship learning to hold anonymity in one hand and an iPhone in the other. The paper is thicker, photos full color, stories naming medications and identities unthinkable in 1944. Yet Bill W.'s line still heads the masthead: AA has no opinion — but this magazine has stories. In the 2010s more stories found a way to be heard, from podcasts to Instagram, from Atlanta to La Vina, proving the meeting in print could travel anywhere without leaving its principles.